Community Screening to reach Women and Youth

As part of the ‘Build Back Better’ Program, Yayasan IDEP and The Australia-Indonesia Facility for Disaster Reduction (AIFDR) organized a series of targeted community screening in several areas, which had limited access to television broadcasting. Jorong Sulayang was one of the areas selected for such community screening.

Local community leader Tarmizi explained how important the information was: “Not everyone in the area has been able to access knowledge about earthquake safe housing for our area. Pieces of information have come from difference sources, but it hasn’t really been comprehensive, or widespread enough.”

“Only those who are really motivated or happen to be “in the right place at the right time”, generally the more affluent members of our community get in depth information, usually from NGOs or relief workers.“

“Even though community film screening can be very effective for spreading information in this area, it is quite rare these days. Many years ago, politicians and agricultural commodity companies used community film screenings like these as way to promote their political issues and products. But since the arrival of television this doesn’t really happen any more.”

“Our community really appreciated these film screenings here. Even though it rained on the outdoor venue during the event, everyone stayed and watched through to the end of the film. Everybody was really interested in the information the film provided. Enthusiastically bringing campaign brochures and calendars home with them to share with their families and neighbors.”

Mr Amat, a 68-year-old local construction worker, with deep wrinkles on his face, tells stories about his experiences: “You know, it was the women and young people in the audience who gave more feedback and had more questions about the film than the men in the group. Maybe they are smarter than us! Or maybe it’s because we [the men in the community] are older and are more set in our ways, and also we’re busy working and earning a living for our families.  I think the women and the young people are more open to new ideas than we are, added Mr Amat, so they will play a big role in helping us to learn about these new things.”

Tarmizi, a key figurehead in his community, has high hopes for the ‘Build Back Better’ Program in effect in his area. “This information is very useful when people re-build their homes. Even if at the moment they are choosing to build wooden or semi-permanent buildings. I believe that those who have enough money and understanding to do so, will probably choose reinforced concrete construction and use these principles of earthquake-safe construction in the future. Unfortunately, for most people, it is the higher cost that is prohibitive.”

“Up until now the main problem was lack of information, but the ‘Rumah Aman Gempa’ information we have been receiving has really made a difference. The main message of the campaign has really been accepted in our community “Bukan Gempanya Tapi Bangunannya” [It’s not the reathquake it’s the buildings], right?”